💗 About Puppy & I

Puppy & I began in Sydney with two sisters and their three beloved dogs — our little family who inspired everything we do. One of our pups has since crossed the rainbow bridge, but their memory lives in every stitch we make.

Like many pet parents, we struggled with name tags that were too small to read, too flimsy, got rusty, or simply went missing. Nothing felt personal, stylish, or special enough for our fur babies.
So we made our own.

We started designing tags that were cute, durable, waterproof, and truly unique — pieces that felt like tiny fashion accessories rather than basic pet tags. Something that would make our pups stand out at the park, and something we’d actually feel excited to put on them.

Every tag is created with:

• Soft, non-toxic, waterproof fabric

• Hand-crafted embroidery

• Customisable names, numbers, and messages

• Unique shapes and colours you won’t find anywhere else

Whether it’s velcro for easy swapping or keyring style for collars, harnesses, bags, or even matching owner accessories — each piece is made to celebrate the sweet bond between you and your fur friend.

From our family to yours, thank you for supporting our tiny handmade dream.
We hope every tag brings you the same joy, safety, and style it brings to us and our pups.
💗🐶